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Destination Luberon
The Destination Luberon tourist office's promotion/press department promotes the region through a range of targeted initiatives:
- Taking part in specific press events: workshops, etc.;
- Hosting journalists and influencers;
- Targeted communication/promotion campaigns.
Each action aims to raise the profile of the Luberon and attract a targeted audience, both local and international, to discover its riches in a sustainable tourism approach that respects our special environment. The aim is to attract individual visitors or small groups, particularly off peak, to preserve the balance of the region.
Our press and promotional partners:
Destination Luberon Tourist Office is proud to be a partner and associate of Atout France, the French tourism development agency. This national listing strengthens our visibility on national and international markets, helping us attract a wider, more diverse audience. Thanks to Atout France, we can access high-performance promotional tools, targeted communication campaigns and recognised expertise in the tourism sector. This partnership represents real added value for our region, highlighting the unique assets of the Luberon. Being listed by Atout France also guarantees greater recognition and credibility with industry professionals and travellers, consolidating our position as a must-see destination in Provence.
Being a partner of the Comité Régional de Tourisme of the Sud Provence-Alpes-Côte d'Azur region means we can pool our efforts to promote the Luberon and Provence on a wider scale. Together, we take part in joint promotional/communication campaigns, both on the national and international markets, boosting our visibility and appeal. These concerted actions help us reach a wider audience and highlight the unique assets of our region, while benefiting from the reputation of the Provence region.
In 2023, we joined the Gateway to Provence association (formerly Fly Provence) alongside Marseille Provence airport, Marseille Tourist Office and Aix-en-Provence Tourist Office. This strategic collaboration means we can pool our promotional efforts with a common objective: to encourage the opening and development of air links to key markets such as Canada, China, South Korea and Sweden. Together, we are working to boost the appeal of Provence and the Luberon by facilitating access to these major international destinations for tourism providers.
Media Home
Are you a journalist or influencer planning to visit Provence and want to discover the treasures of the Luberon? Our press office is here to help you organise and facilitate your stay. We'll help you put together a personalised programme, tailored to your interests, to give you an authentic, unforgettable experience. Whether you want to explore picturesque villages, meet local craftspeople, discover the region's gastronomy or soak up the unspoilt nature of the Luberon, we're here to help. We'll put together a tailor-made programme for you and put you in touch with committed local players offering quality services.
Please note: air and rail travel is not covered by these packages. Feel free to contact us to discuss your requirements and work together to design a holiday that's just right for you.
In addition to these services, we organise one or two press trips each year. Feel free to send us your media kit if you would like to take part.
Visit us
Every year, Destination Luberon takes part in numerous workshops, press and BtoB events to promote the Luberon.
Come and meet us at one of these trade fairs and talk to us.